November 2014 Newsletter

22 Oct 2014

Posted under Newsletters


From Sterling to Umpqua: Managing Communications and Change through a Merger Join us for a discussion with Marty Dickinson, executive vice president and cultural enhancement executive for Umpqua Bank. Last year, Portland-based Umpqua Bank bought Sterling Bank, creating the largest community bank on the West Coast.

Friday, November 7

7:00 am - 7:45 am Networking & Breakfast

7:45 am - 9:00 am Introductions & Program T

he Lincoln Center* – 1316 N. Lincoln Street *Parking is free!

Register Now

Meeting fee details: The meeting fee, which covers breakfast, is $20 for members at the door, $30 for non-members, $5 for student members and $15 for student non-members. (Only full-time students qualify for reduced rates. School I.D. is checked at the door.)



MarCom membership allows you to attend our monthly breakfast presentations at a reduced rate and learn from marketing professionals around the region. In addition, you will have the chance to engage in quality networking opportunities and your membership dues help fund our student internship program.

The pre-paid option for all nine meetings is just $155 and the transferable option means you can send coworkers to meetings if you can’t attend. If you have a colleague or friend in the industry that would be a good fit for Spokane MarCom, please share this email with them as well! Visit our website and click “login” to begin the renewal process.

If you have questions, contact Kelly Fry at 208-625-5309.



Today’s news cycle is a fast one. Is that a good thing?

Yes and no.

Marketing and PR professionals will someday be faced with a crisis, or some bad news from your organization. A fast news cycle pushes that bad news off the front pages sooner than in the past, for better or worse. But a fast news cycle also means your good news is pushed off the front pages sooner. That’s why it’s important to be precise in getting the attention of your audience and being creative so you keep that attention. And sometimes, the fast news cycle creates a narrative that misleads the public.

Which brings me to Retro Report, the coolest thing the New York Times has ever done (in my opinion, of course). Read more...



As a local woman-owned business, Proforma marketing is one of the top distributors of promotional products. Custom promotional products are an integral part of any comprehensive marketing campaign.

Showcasing your logo on a promotional product that captures the essence of your business can help you build a strong relationship with your audience. Increase traffic at a tradeshow, recognize valuable employees or provide branded marketing materials to your satellite offices with the help of our 30+ years of experience in the development of promotional product programs. Proforma can integrate your promotional products and printed materials to create a custom program that will help you achieve your goals.

Promotional products can help build your business through a number of innovative program offerings including:

  • Brand awareness campaigns
  • Corporate and executive gifts
  • Direct mail campaigns
  • 'Green' eco-friendly awareness
  • Leave behinds for key sales appointments
  • Online company store programs
  • Product launches
  • Recognition and incentive programs
  • Recruiting programs
  • Tradeshow and event programs
  • Workplace safety programs