Building a Brand while Creating a Community

Friday, April 16, 2021 -- 9:00AM
Virtual

Marcus, Owner and Creative Director of Portland Gear, will be discussing the process in which he built his company's success and making a brand and product that creates community through real, tangible experiences.

 

About the Speaker: My name is Marcus Harvey and I have a passion for Portland. Growing up in the area I've always been attracted to the Portland energy and wanted to harness it into something new and tangible. Two years ago I started the @Portland Instagram page which has since grown to over 350,000 followers and counting. In managing and running the page I saw the pride that Portlanders had and started getting requests for shirts and items to show it. On Black Friday of 2014, I launched the brand with two iconic t-shirts and two photos on the @Portland page. In that first day, I sold over 200 shirts to four countries and 10 states totaling over $5,000. Since then, I've seen my products all over the world and have shipped a piece of Portland to every state and 35 countries.

I want to create products that people actually enjoy wearing and sharing, and build a community around the city and its amazing people. I’m interested in using my respective platforms to their fullest potential in order to lift up the city and its amazing citizens. I strive to create real, tangible experiences through product and branding.

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