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Avista Corp.’s external marketing communications campaign “The Powermonger,” the Kalispel Tribe of Indians’ print advertising campaign, and HollisterStier’s “Bee Aware” external marketing communications campaign were the big winners at the 16th Annual Spark Awards on April 21 at The Lincoln Center.
The Spark Awards are presented by the Spokane Regional Marketing and Communications Association (Spokane MarCom) to recognize the best work by local marketing, communications and public relations professionals.
Local professionals submitted about 100 entries ranging from publications and feature stories to website design and media relations campaigns. The award entries were judged by the Capital City Communicators of Boise. The top entries out of all submissions received Brightest Spark Awards.
The three Brightest Spark Awards were as follows:
Kalispel Tribe of Indians Print Advertising Campaign
Produced by Klündt | Hosmer and April Pierre
The Powermongor by Avista Corp.
Produced by Avista Corp., Coates Kokes Agency, Hamilton Studios
HollisterStier Allergy’s Bee Aware Program
Produced by HollisterStier Allergy & Mentus Life Science
The Dussault Award was chosen from these three Brightest Spark Awards at the discretion of the judges. This “best of show” award must receive high scores and be recognized as a campaign/program that had a significant impact on the economy and prosperity of our region. The winner of the Dussault Brightest Spark Award was the The Powermongor by Avista Corp.
The judges of this year’s Spark Awards had this to say about the Dussault Brightest Spark Award:
Through its multi-faceted campaign titled the “The Powermonger,” Avista successfully integrated a marketing communication effort targeted at college renters into its overall long-term strategy to educate the community about energy efficiency. It was clear that the campaign was well targeted, well planned and well executed. The campaign materials, which included an awareness kit, t-shirts, magnets and posters, were cohesive, creative, and engaging. The clever videos, starring a house of college renters in an MTV “Real World” like setup, proved to be both entertaining and educational. We selected this campaign for the Dussault Award because it demonstrated an impressive use of marketing and communications skills and a significant impact on its target audience and the greater community.
The judges also awarded Excellence and Merit Awards for each submission category based upon specified criteria. All of the award winners are listed below.
Spokane MarCom is Spokane’s leading communication organization dedicated to advancing the integrated marketing communication profession through professional development, community impact and commitment to credibility. Proceeds from the Spark Awards fund internships for area college students seeking careers in marketing, communications or related fields.
Below are the 2011 Spark Award Excellence and Merit winners:
DIVISION I: INDIVIDUAL MARKETING & COMMUNICATION PROJECTS
Audio Visual: Video Presentation
MERIT Award (tie)
KREM-TV's Kevin Tompkins and Inland Northwest Blood Center's Monique Cotton for
Epicurean Delight Video Presentation: Teresa's story
MERIT Award (tie)
Pearson Packaging Systems and Boom Creative for
Pearson MPI-300 Video
EXCELLENCE Award
Eric Galey and EWU Marketing & Communications for
We Need You Video
Audio Visual: TV Spot or PSA
MERIT AWARD (tie)
KHQ-TV's Ed Springer and Inland Northwest Blood Center's Monique Cotton for
INBC's High School Hero PSA 2010
MERIT AWARD (tie)
INHS Marketing and Communications and Desautel Hege Communications for
Northwest MedStar Membership TV
EXCELLENCE Award
KHQ-TV's Russell Silva and Inland Northwest Blood Center's Monique Cotton for
INBC and Gonzaga B-Ball Slam Dunk
Audio Visual: Radio Spot
MERIT AWARDS
Natural Resources Conservation Service for
Soil Talk Radio PSA
EXCELLENCE AWARD
Desautel Hege Communications for
"Courtroom Mosquito" Radio PSA, Fight the Bite! Campaign 2010
Print Publication: Brochure
MERIT AWARD
Coffman Engineers - Marketing Team for
Coffman Engineers Healthcare Brochure
EXCELLENCE AWARD
Whitworth University for
Whitworth University Career Booklet
Print Publication: Magazine
MERIT AWARDS
Gonzaga University - Marketing and Communications for
Gonzaga Magazine by Gonzaga University
EXCELLENCE AWARD
EWU Marketing & Communications for
Eastern Magazine, the Magazine for Eastern Washington University Alumni and Friends
Print Publication: Newsletter
EXCELLENCE AWARD
Avista Montana Outreach Team for
Clark Fork Project Newsletter
Print Publication: Non-Profit Annual Report
MERIT AWARD
Heather Butler - North Idaho College for
North Idaho College Report to the Community
EXCELLENCE AWARD
Shriners Hospitals for Children – Spokane for
Shriners Hospital for Children - Spokane, Year in Review 2010
Print Publication: For-Profit Annual Report
EXCELLENCE AWARD
Jessie Wuerst, Avista Crop & Klündt | Hosmer for
Energy for a Smart Future - 2009 Annual Report of Avista Corp.
Print Publication: Direct Mail Products
MERIT AWARDS
Natural Resources Conservation Service for
Wetlands Postcard
EXCELLENCE AWARD
Coffman Engineers - Marketing Team for
Coffman Engineers Is Opening an Office in Honolulu, Hawaii
Print Publications: Other
MERIT AWARDS
Sterling International, Inc. for
RESCUE!® “Green Chemistry” Catalog
EXCELLENCE AWARD
Natural Resources Conservation Service for
Is it Good Under the Hood? Radio PSA CD Packaging, Natural Resources Conservation Service
Design: Poster
MERIT AWARDS
Heather Butler - North Idaho College of
North Idaho College Jazz Knows No Boundaries
EXCELLENCE AWARD
Whitworth University for
Whitworth Theatre Department "Is He Dead?" Poster
Design: Logo
EXCELLENCE AWARD
Klündt | Hosmer and LAWTON for
LAWTON Logo Family
Design: Brand Collateral
MERIT AWARDS
Desautel Hege Communications and Itron for
Itron OpenWay Presentation
EXCELLENCE AWARD
Sara Nelson Design, Ltd. for
Agapé Events Brand Collateral Materials
Design: Visual Display
EXCELLENCE AWARD
Natural Resources Conservation Service for
Harmony Floor Banners, Natural Resources Conservation Service
Design: Publication Cover
EXCELLENCE AWARD
Downtown Spokane Partnership for
"Downtown Fusion" Annual Magazine Cover
Design: Invitation or Greeting Card
MERIT AWARDS
Avista and Klündt | Hosmer for
2010 Avista Holiday Cards
EXCELLENCE AWARD
Gonzaga University - Sabrina Jones, Linda Lillard, Whitney Franklin, David Sonntag, Margot Stanfield for
Gonzaga University - Presidential Inauguration
Design: Photography
MERIT AWARD
John Carter, Saint George's School for
"Wild, Wet Ride" Saint George's School
EXCELLENCE AWARD
John Carter, Saint George's School for
"Kindergarten Smiles" Saint George's School
Design: Advertisement
EXCELLENCE AWARD
Klündt | Hosmer and April Pierre for
Kalispel Tribe of Indians Print Advertising Campaign
Design: Self-Promotion
EXCELLENCE AWARD
Desautel Hege Communications for
2010 Holiday Video - Desautel Hege Communications
Design: Other
MERIT AWARD
Sara Nelson Design, Ltd. for
Ice Harbor Brewing Specialty Beer Labels
EXCELLENCE AWARD
Sara Nelson Design, Ltd. for
Ice Harbor Brewing's IPA Packaging
Writing: News Release
EXCELLENCE AWARD
Natural Resources Conservation Service for
Snowpack declines, water worries rise, Natural Resources Conservation Service
Writing: Feature
MERIT AWARD
Natural Resources Conservation Service for
'Go-all-the-way' attitude pays Natural Resources Conservation Service
EXCELLENCE AWARD
EWU Marketing & Communications for
Out of the Ashes, the Bob Salle Story
Writing: Recurring column, editorial
MERIT AWARD
Natural Resources Conservation Service for
75 years after the Dust Bowl Editorial, Natural Resources Conservation Service
EXCELLENCE AWARD
Mo Copeland, Saint George's School for
"Head Lines" Saint George's School
Writing: Annual Report/Investor Relations
MERIT AWARDS
Stacy Hudson - North Idaho College for
North Idaho College Report to the Community
EXCELLENCE AWARD
Jessie Wuerst & John Wilcox, Avista Corp. for
Energy for a Smart Future - 2009 Annual Report of Avista Corp.
Electronic & Interactive Communications: External Internet Site
MERIT AWARD
Pearson Packaging Systems and Klündt | Hosmer for
Pearson Website
EXCELLENCE AWARD
EWU Web Team for
Eastern Washington University Website (URL: www.ewu.edu)
Electronic & Interactive Communications: Internal Internet SIte
EXCELLENCE AWARD
Pearson Packaging Systems and Klündt | Hosmer for
Pearson Intranet
Electronic & Interactive Communications: E-zines, E-newsletters, E-etc.
EXCELLENCE AWARD
Gonzaga University - Pete Tormey, Linda Lillard, Rajah Bose, Mary Jantsch, Tara Schmidt, Catherine Van, Dave Sonntag for
Gonzaga Online Newsletter - Gonzaga University
Electronic & Interactive Communications: Multimedia
EXCELLENCE AWARD
Whitworth University for
Whitworth University Student Profiles
Electronic & Interactive Communications: Social Media
MERIT AWARDS
City of Spokane for
Hey, Google. Pick Spokane!
EXCELLENCE AWARD
Whitworth University for
The B-Rob Big 3 Challenge
Electronic & Interactive Communications: Other
MERIT AWARDS
Avista and Klündt | Hosmer for
SustainAbility Avista's Report on Our Performance 2010
EXCELLENCE AWARD
Whitworth University for
The B-Rob Big 3 Challenge Integrated Web Campaign
DIVISION II: MARKETING & COMMUNICATIONS CAMPAIGNS
Media Relations
EXCELLENCE AWARD
Desautel Hege Communications for
Kalispel Tribe Northern Quest Resort & Casino Media Relations Campaign
Internal Communications
MERIT AWARD
Stacy Hudson - North Idaho College for
NIC Internal Communications
EXCELLENCE AWARD
Laurine Jue / Avista for
Avista Performance Excellence
External Communications
MERIT AWARD
Ryan Gaard, EWU Marketing & Communications for
Fish & Chip Tournament
EXCELLENCE AWARD
Avista Corp., Coates Kokes Agency, Hamilton Studios for
The Powermonger by Avista Corp.
Community/Government Relations
MERIT AWARD
STCU for
"Who do you love?" - STCU Community Giving Campaign
EXCELLENCE AWARD
HollisterStier Allergy & Mentus Life Science for
HollisterStier Allergy's Bee Aware Program
DIVISION III: STUDENT MARKETING & COMMUNICATION WORK
EXCELLENCE AWARD
Brittany Wisner and Monica Calderon for
Harvest of Hope at Whitworth University