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A university’s external marketing communications campaign “Share Inspiration”, a “Slow the Flow” Community/Government Relations Campaign, and a “Tweet Deals” social media campaign were the big winners at the15th Annual “Spark Awards” presentation on April 29 at The Lincoln Center.
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The Spark Awards are presented by the Spokane Regional Marketing and Communications Association (Spokane MarCom) to recognize the best work by local marketing, communications and public relations professionals.
Local professionals submitted about 100 entries ranging from publications and feature stories, to website designs and media relations campaigns. The award entries were sent to the Seattle Society of Professional Marketing Services to be judged. The top three out of all submissions received Brightest Spark Awards.
The three Brightest Spark Awards chosen from individual projects, based on numerical scoring by the judges, were as follows:
External Marketing Communications
Gonzaga University, Magner Sanborn, Dori Sonntag, Pat Reese, Dave Sonntag, Matt Gollnick, and Joe Poss for
Share Inspiration Campaign
Community/Government Relations
City of Spokane and Hanna and Associates for
Slow the Flow Campaign
External Marketing Communications
Spokane Regional Convention and Visitors Bureau and Klundt | Hosmer for
SpoTweetDeals Twitter Campaign
The Dussault Award was chosen from these three Brightest Spark Awards at the discretion of the judges. This “best of show” award must receive high scores and be recognized as a campaign/program that had a significant impact on the economy and prosperity of our region.The winner of the Dussault Brightest Spark Award was:
External Marketing Communications
Gonzaga University, Magner Sanborn, Dori Sonntag, Pat Reese, Dave Sonntag, Matt Gollnick, and Joe Poss for
Share Inspiration Campaign
The judges of this year’s Spark Awards had this to say about the Dussault Brightest Spark Award: It was an honor to take part in the judging of the 2010 Spark Awards. It is clear that your community has top-notch marketing professionals who care deeply about their companies and excel at what they do. After viewing all the entries the judges determined that one entry rose to the top. Gonzaga University’s Share Inspiration entry WOWED the judges with their simple yet engaging graphics and a compelling yet personal touch of voice. This was a winning combination, one that hit the mark with their goals and tugged on the heartstrings of the audience – which is exactly what you want for a fundraising campaign in your local community.
The judges also awarded Excellence and Merit Awards for each submission category based upon specified criteria. All of the award winners are listed below.
Spokane MarCom is Spokane’s leading communication organization dedicated to advancing the integrated marketing communication profession through professional development, community impact and commitment to credibility. Proceeds from the Spark Awards fund internships for area college students seeking careers in marketing, communications or related fields.
Below are the 2010 Spark Award Excellence and Merit winners:
DIVISION: AUDIO VISUAL
Category: One-time, one minute or longer video presentation
MERIT Award
Catherine Cronin & Inland Power and Light for
LEED Building Tour Video
EXCELLENCE Award
Inland Northwest Blood Center & KREM TV for
Chloe's Story - Epicurean Delight Video 2009
Category: One-minute or less TV Spot
MERIT AWARD
Inland Northwest Blood Center & KHQ TV for
High School H.E.R.O Program 2009
Category: 30 or 60 Second Radio Spot
MERIT AWARDS
Natural Resources Conservation Service for
Bad Hombre Radio
City of Spokane and Hanna and Associates for
Slow the Flow - City of Spokane
EXCELLENCE AWARD
Desautel Hege Communications for
Washington State Department of Health Mr. Influenza Radio
Category: Web Teasers, 45 seconds each
MERIT AWARD
Corner Booth Media for
People to People Ambassador Programs
DIVISION: PRINT PUBLICATIONS
Category: Brochure Production
MERIT AWARDS
Pearson Packaging Systems/Klündt | Hosmer/ Dean Davis Photography for
Corporate Brochure, Pearson Packaging Systems
LeMaster Daniels & Anderson Mraz Design for
LeMaster Daniels "Strength in Numbers" College Recruiting Brochure
EXCELLENCE AWARD
Natural Resources Conservation Service for
NRCS Recruitment Brochure
Category: Four-color Magazines
MERIT AWARDS
Logan and Laurie Olson and Klünt | Hosmer for
Logan Magazine: Winter 2009, Spring, 2009, Fall 2009/Winter 2010.
Gonzaga University, Mary Lombard, Gerald Almanza, Jennifer Raudebaugh, Dale Goodwin, Dave Sonntag, Margot Stanfield for
Gonzaga University Gonzaga Quarterly
EXCELLENCE AWARD
Whitworth University for
Whitworth University Alumni Magazine - Whitworth Today
Category: Non-Profit Annual Report
MERIT AWARD
Whitworth University for
Whitworth University 2009 Annual Report Calendar
Inland Northwest Blood Center for
Annual Report to the Community 2008-2009
EXCELLENCE AWARD
Gonzaga University, Mary Lombard, Pat Skattum, Jennifer Raudebaugh, Dale Goodwin, Dave Sonntag, Margot Stanfield for
Gonzaga University Report of the President 2008-2009
Category: For-Profit Annual Report
EXCELLENCE AWARD
Avista Corp. Klündt|Hosmer, Craig Sweat Photography for
The Power Behind Green Thinking - Avista Corp 2008 Annual Report
Category: Special Publications
MERIT AWARDS
Avista Corp. Klündt|Hosmer for
Avista Sustainability Report: 2009 Report on Our Performance
Kiemle & Hagood Company and Washington Trust Bank for
Market Review and Outlook - Winter and Mid-Year Additions
EXCELLENCE AWARD
Natural Resources Conservation Service for
Seedy Recruitment Postcard
DIVISION: DESIGN
Category: Posters
MERIT AWARDS
Natural Resources Conservation Service for
From the Roots of Our Past
Natural Resources Conservation Service for
Conservation: Our purpose. Our passion. Airport Ads
EXCELLENCE AWARD
Natural Resources Conservation Service for
Wanted - Dead or Alive
Category: Identity Package
MERIT AWARDS
Sara Nelson Design for the design of
AlphaMax Product Log
Sara Nelson Design, including Ken Carter for Illustration and Sara Nelson for design of
AlmaTerra Wines Logo
EXCELLENCE AWARD
Sara Nelson Design, and Herb Leonhard, Illustration and Design for
Dayspring Ministries Logo
Category: Illustrations
EXCELLENCE AWARD
Sara Nelson Design and Herb Leonhard, Illustrator for
WAWGG Illustration
Category: Visual Displays
MERIT AWARDS
Wade Bodlovic and Skyline Inland NW for
Putting the Green Foot Forward - GreenFoot Technologies Tradeshow Display
EXCELLENCE AWARD
Sara Nelson Design, and Herb Leonhard, Illustrator for
AlmaTerra Tasting Room Mural
Category: Design Publication Cover
EXCELLENCE AWARD
Whitworth University for
Whitworth Today Spring/Summer 2009 Cover
Category: Photography
MERIT AWARDS
John Carter, Saint George's School for
Climbing
John Carter, Saint George's School for
Pulling Hard
EXCELLENCE AWARD
John Carter, Saint George's School for
Microscope Discovery
Category: Other
MERIT AWARDS
Spokane Regional Convention and Visitors Bureau for
Spokane Regional Convention and Visitors Bureau Inlander Annual Manual Ad
Heather Butler for
North Idaho College 2009-2010 Concert Announcements
EXCELLENCE AWARD
Sara Nelson Design, including Ken Carter for Illustration and Sara Nelson for Design of
AlmaTerra Wines Packaging
DIVISION: WRITING
Category: News Releases
MERIT AWARD
Natural Resources Conservation Service for
A Tail of Three Snow Packs
Category: Feature
MERIT AWARDS
John Carter, Saint George's School for
Spring Explorations
Natural Resources Conservation Service for
A Kind and Gentle Approach
EXCELLENCE AWARD
Steve Elias, Saint George's School for
High Tech Roller Coaster
Category: Reoccurring Columns and Editorials
MERIT AWARD
Spokane Regional Convention and Visitors Bureau for
"Top 14 places to Kiss in Spokane" blog series
EXCELLENCE AWARD
Mo Copeland, Saint George's School for
"Head Lines"
Category: Advertising/Promotional Copy
MERIT AWARD
Pearson Packaging Systems for
Corporate Brochure, Pearson Packaging Systems
EXCELLENCE AWARD
Pearson Packaging Systems for
Service and Parts Brochure, Pearson Packaging Systems
Category: Speeches and Scripts
EXCELLENCE AWARD
Sara Nelson Design, and Kevin Cole Writer for
Franklin County Public Safety Sales Tax Increase - speech
Category: Annual Report/Investor Relations
EXCELLENCE AWARD
Avista Corp. for
Power Behind Green Thinking Avista Corp. 2008 Annual Report
Category: Other
EXCELLENCE AWARD
Sara Nelson Design, Ltd. for
Franklin County Public Safety Sales Tax – mailer
DIVISION: ELECTRONIC
MERIT AWARDS
April Pierre, Klündt|Hosmer for
Kalispel Tribe of Indians Website
Cancer Care Northwest for
Cancer Care Northwest Website
EXCELLENCE AWARD
Lori Armbruster and Klündt|Hosmer for
Second Nature Wilderness Programs Website
Category: E-Zines, E-Newsletter
EXCELLENCE AWARD
Gonzaga University, Peter Tormey, Matt Gollnick, Dale Goodwin, Jennifer Raudebaugh, Dave Sonntag for
@Gonzaga
Category: Multimedia
EXCELLENCE AWARD
Pearson Packaging Systems/Klündt|Hosmer for
Pearson Video Interface Pearson Packaging Systems
Category: Other
MERIT AWARD
Spokane Regional Convention and Visitors Bureau for
Spokane Regional Convention and Visitors Bureau 2009 Christmas Greeting
EXCELLENCE AWARDS
Desautel Hege Communications for
Sterling Savings Duck Facebook Page
Whitworth University for
Your Gift at Face Value: Year-end Email Campaign for the Whitworth Fund, Whitworth University
DIVISION: MEDIA RELATIONS
MERIT AWARDS
Desautel Hege Communications for
Mobius Lab Media Campaign
People to People Ambassador Programs with Weber Shandwick Worldwide for
People to People Ambassador Programs: Historic Presidential Inauguration
EXCELLENCE AWARD
Hill and Knowlton, Spokane Eye Clinic for
Spokane Eye Clinic Media Relations Campaign
DIVISION: INTERNAL COMMUNICATIONS CAMPAIGNS
MERIT AWARDS
LeMaster Daniels & Clancy Bundy for
LeMaster Daniels "By All Accounts" Comic Strip
Avista for
Avista: Join the Conversation
EXCELLENCE AWARD
Natural Resources Conservation Service for
Wanted: Dead or Alive Campaign
DIVISION: EXTERNAL MARKETING COMMUNICATIONS
MERIT AWARDS
Spokane Regional Convention and Visitors Bureau and Klündt Hosmer for
SpoTweetDeals Twitter Campaign
Pearson Packaging Systems, Klündt|Hosmer for
Robotic Invasion/Vegas Alibi 2009 Trade Show Campaign Pearson Packaging Systems
EXCELLENCE AWARD
Gonzaga University, Magner Sanborn, Dori Sonntag, Pat Reese, Dave Sonntag, Matt Gollnick, Joe Poss for
Gonzaga University Share Inspiration
DIVISION: CRISIS COMMUNICATIONS
MERIT AWARDS
People to People Ambassador Programs with Weber Shandwick Worldwide for
People to People Ambassador Programs: Quarantined in China
Spokane Regional Convention & Visitors Bureau for
Spokane Meetings Mean Business Rally
EXCELLENCE AWARD
Shiners Hospitals for Children-Spokane for
Crisis Communication Plan for Shriners Hospitals for Children-Spokane
DIVISION: COMMUNITY/GOVERNMENT RELATIONS
MERIT AWARD
Desautel Hege Communications for
Upper Columbia United Tribes Communications Campaign
Avista Montana Outreach Team for
Avista 2009 Montana Outreach Plan
EXCELLENCE AWARD
City of Spokane and Hanna and Associates for
Slow the Flow - City of Spokane
DIVISION: STUDENT COMMUNICATION
Category: External Marketing Communications
MERIT AWARD
Allison Morse and Jessica Wood for
External Marketing Project Spokane Indians Baseball Club